The ERASMO project recently organised an internal workshop involving all consortium members to define the ERASMO On-Board Unit (OBU) from a commercial point of view. The Lean Business Model Canvas served to open the discussion and to start thinking about crucial aspects such as the target market and possible segmentation, the sales channels and the ERASMO device’s Unique Value Proposition, to name just a few elements. A business model is of the essence to start planning for the commercial launch of the ERASMO solution and will be used throughout the project for the preparation of the upcoming business plan. #autonomousvehicles #futuremobility #project #businessmodel #oems #ERASMO_GNSS #UseGalileo #gnss #erasmoenhancedreceiverforautonomousmobility
